The Skyrocketing Data Centre Market: Going Green

Apparently, consumers are not just interested in the efficiency and the reliability of the data centres. They are also interested in the latter’s green credentials through environmental sustainability. According to a new research by Transparency Market Research, this market for the green data centers is expected to grow by as much as 30% to $221.49bn by 2020.

There are several factors which are driving this move towards the green datacenter. The foremost is the initiatives by government regulatory authorities to encourage these infrastructure providers to go green. This is achieved through a host of measures including regulations, energy efficiency initiatives, as well as the benefits such as cost cutting.

Thanks to these measures, the data centres are under tremendous pressure to adopt more energy efficient technologies. This will be a significant growth considering that in 2014, the market for the green data centres stood at only $25.87bn. The research projects that this market will grow at a compound annual rate of 30.8% over a period of 7 years.

Apart from the government regulation and initiative, there are many other key factors that will be driving this growth such as the enterprise emphasis on the energy efficient infrastructure. Data centres will also see the justifiable benefits such as the reduced operating costs as an incentive for going green with their infrastructure.

Pursuing Green Data Center

The green data centers will operate with maximum energy efficiency as well as very minimal environmental impact.  Across various sectors and industries such as banking, telecommunications, insurance and financial services, there is a strong emphasis on the use of green data centre solutions.

One of the main market opportunities that is going to emerge with the greening of the data centers is the use of advanced cooling technologies. Additionally, made data centres are now going to rely on the renewable energy sources such as wind and solar in order to power their data centre infrastructure as a way of plumping up their green credentials. Other measures that data centre infrastructure companies are going to undertake include establishing the data centres in the low climate countries as a way of cutting down on their cooling costs.

Regions Leading in Green Data centre Infrastructure

North America still leads when it comes to the adoption of green collocation facilities. This was largely driven by the large demand from both the ICT as well as the telecommunication industries. With the forward match towards the green datacenter, it has become essential for companies to invest in more energy-efficient infrastructure in order to remain both productive and sustainable. The demand for the Data Center Journal  service is projected to grow 80% by 2020 and if steps are not taken to ensure sustainability, emission due to these centers is expected to contribute a great deal to the IT-related carbon footprints.

Consumers are already taking steps to ensure that doesn’t happen by demanding services from companies which are sustainable. They are also demanding greater transparency on the sustainability practices of the companies that they host their data with. This was seen recently when advocate and consumer groups sent a letter to Amazon Web Services demanding that it reveals its energy usage and shift towards a cleaner energy. For data centres, environmental sustainability is now a question of survival itself. Please visit